See the dis Essay Example | Topics and Well Written Essays - 1250 words

See the dis - Essay Example A sales plan will be prudent since it helps in organizing and thinking through ones’ sales strategy. Its writing should be in a way that makes sense to the marketer. It should include the sales goals, which should be specific and measurable. The goal bases on the nature of product and breaks it down into manageable parts. For example, sell 50 units to end-users in 30 days and sell 100 units to local independent retailers in six months. Through this, the management will be able to know the projection of profits they would be able to make at a certain time (Ellis, Fitchet, Higgins, Jack, Lim, Saren and Tadajewski 25-26). The company should ensure it has sales activities, which would help the management develop a plan that makes sales. The sales can be direct-to-consumer through a website or via craft shows. In addition, the sales may include activities like developing a sell sheet, to send to independent retail stores (McLeish 45). This will enable the company realize more sales with more strategic sale plans in place since the management will know what to undertake at different times of economic downturns. With the growth use of the social site in UAE, the marketers should consider marketing the product on the website. ... Inconveniences arise to its customers if the number of distribution channels is too few, while too many distribution channels may increase its operating cost. There should therefore be a retail store with easy access and more convenient to the consumer (Ulph 98). The company should seek to adopt e-commerce fully at the stage of webpage promotion of products and services. This increases the chances of online sales and marketing at large. Summit sportswear should also seek to franchise its distribution channels, not only to increase its incomes, but also to minimize its operating cost and unify its operation mode to enhance its brand identity. In coming up with the retail prices, the company should research its competitors' prices and manufacturer suggested prices to determine product pricing. Once the product has moved from the wholesale, the retailers should decide on what type of retail prices to set. They can determine price by using three pricing models: cost-based pricing, compet ition-based pricing or customer-based pricing. Cost-based pricing sets the retailer’s price based on product and operating costs. Competition-based pricing uses local competitors' prices to decide on retail charges. Customer-based pricing sets retail prices based on how much the products is in demand (Ellis, Fitchet, Higgins, Jack, Lim, Saren and Tadajewski 180). In determining retail prices and the willingness of the customers to buy, the managers should review the manufacturer suggested retail price as a starting point. This would give managers an idea of the value of the product from the manufacturer's perspective. The organization should set prices close to his competitors (Synder 98). Charging too much or too little

How smoking affect in your health (CLASSICAL ARGUMENT) Essay

How smoking affect in your health (CLASSICAL ARGUMENT) - Essay Example Many people look out for long-term effects of smoking; however, there are also short-term health implications on smokers. Short-term effects of smoking on health cover such aspect as an increase in heart rate, a drop in skin temperature as well as increased respiration rate of the smoker. Other immediate effects of smoking might also include diarrhoea and vomiting may occur especially in novice smokers. Many smokers feel that by smocking, there central nervous system becomes relaxed but the health experts report the opposite as research has shown smoking stimulates the central nervous system (Andreassi 425). Additionally, health effects of smoking concerns the negative implication it has on the digestive system of the smoker especially being linked to gastric and duodenal ulcers, which are twice likely to be the cause of death for smokers than non-smokers. These health implications are also experienced on the healing ability of skin wounds with smokers having a reduced ability due to depletion of vitamin C from the body (Foulds, Delnevo, Ziedonis and Steinberg 429). Long-term effects of smoking are more fatal than the short-term ones with cancer and cardiovascular diseases being more common health implications of smoking. Health statistics indicates that smoking among the deadly causes of cancer infections in the world with about 90 percent of new lung cancer cases being related to smoking (Hou 115). It is estimated that an average smoker has a higher chance of up to ten times of getting lung cancer compared with a non-smoker. This figure implies that smoking is responsible for more cancer related deaths than other causes with statistics indicating a 30% contribution in all cancer deaths. Even as lung cancer continues to be the deadliest disease caused by smoking, there are other types of cancers such as that of the bladder, mouth, colon, throat, pancreas, cervix, kidneys and,